Simon van Luik

During the Master's in Entrepreneurship, I learned how to identify real-world problems and turn them into innovative, commercially viable solutions. Through hands-on projects, I helped an existing startup explore new markets, developed a startup concept from scratch, and explored how large corporations can create new business opportunities through spin-offs.

As part of the program, I completed an internship at a digital agency, researching sustainability opportunities and exploring how digital technologies could help clients reduce their environmental impact.

This 3-year program taught me everything ranging from strategy, finance, marketing, innovation, digital leadership, and process optimization.

With a specialization in management in the digital age, I’ve learned how to translate business challenges into digital solutions.

During a five-month study abroad experience in Norway, I successfully completed four courses focused on innovation, technology, and organizational management: Innovation Management & Strategy, Enterprise Architecture, Information Systems, and Project Organizations.

Beyond academics, I had the opportunity to explore Norway, meet people from around the world, and enjoy its incredible nature and outdoor adventures.

Learning the basics from marketing, sales, promotions, finance, and digital marketing.

Many business processes are repetitive, time-consuming, or spread across different tools. AI can help simplify these workflows, reduce manual effort, and create new possibilities.

I help businesses explore, prototype, and implement focused AI-powered solutions — from straightforward automations to task-specific assistants and agents. The goal is to start with a clear use case, test what works, and build something genuinely useful.

What I can help with

• AI workflow automation
• Task-specific AI automations
• Document processing and information extraction
• Automated research, summaries, and reporting
• Connecting AI to existing tools and data
• AI use-case discovery, prototyping, and validation

Example of what you'll get

A practical AI-powered workflow or assistant that handles a specific task, reduces repetitive work, and fits into your existing processes.

Example use cases

• Document processing: Extract key information from invoices, contracts, or reports and structure it in a database or spreadsheet.
• Workflow automation: Triage incoming requests, prepare recurring reports, or update systems based on defined rules.

Not every business problem needs an entire software platform. Sometimes a lightweight calculator, configurator, portal, or internal application is enough to improve a process or create a better customer experience.

I design and build focused digital tools around specific jobs, prioritizing simplicity, usability, and fit with your existing workflows.

What I can help with

• Interactive calculators and configurators
• Internal tools and portals
• Lightweight web applications
• Process-specific digital tools
• Business process automation
• Custom integrations and workflows

Example of what you'll get

A focused digital tool built around a specific business need — practical, easy to use, and ready to fit into the way your team works.

I help businesses turn spreadsheets, disconnected systems, and complex datasets into clear dashboards, automated reports, and analytical tools.

Whether you want to monitor performance, identify opportunities, or reduce manual reporting, I translate scattered information into useful insights.

What I can help with

• KPI dashboards and business intelligence
• Data cleaning, transformation, and integration
• Interactive visualizations and reporting
• Automated reporting workflows
• Custom analytical models and tools

Example of what you'll get

An intuitive dashboard that brings together your most important data, reduces manual reporting, and helps your team make informed decisions.

You don't need a large development team to turn an idea into something real. I help businesses transform early-stage concepts into functional minimum viable products (MVPs), concentrating on the features needed to test the idea.

By combining product thinking, rapid prototyping, and AI-assisted development, I help you move from an initial concept to something users can actually try.

What I can help with

• Rapid MVP development
• SaaS and web application prototypes
• Interactive digital products
• Product architecture and technical scoping
• User testing, validation, and iteration

Example of what you'll get

A functional MVP you can demonstrate, test with real users, and use as a foundation for further development.

Great digital products start with understanding the right problem. I help businesses translate ideas, customer needs, and opportunities into clear product concepts and intuitive experiences.

From discovery to interactive prototypes and development roadmaps, I bring structure and direction to product development so you can validate ideas before committing to full-scale implementation.

What I can help with

• Product discovery and idea development
• UX/UI design in Figma
• Wireframes and interactive prototypes
• User journeys and information architecture
• MVP scoping and feature prioritization
• Product roadmaps and development planning

Example of what you'll get

A clear product concept, interactive prototype, and actionable development plan that can be shared with stakeholders, tested with users, or handed over for development.